For
modern-day communicators, the smartphone represents an all-in-one communication
tool that enables on-the-fly social media posting, email messaging, text
messaging, picture taking, video recording, audio recording and other tasks.
Journalists, in particular, can benefit from the ability to do mobile
reporting via a smartphone. For instance, reporter Neal Augenstein of radio
station WTOP in Washington, D.C., covers
news employing just one tool: his iPhone. “Being able to record and edit
audio and video, take and edit pictures, write Web stories, and do social
networking on a single device has revolutionized my job,” Augenstein told the Poynter
Institute.
While
it’s smart for a communicator like Neal Augenstein to embrace the smartphone,
the tool can’t do the work automatically. A communicator must learn, for
instance, how to properly record audio and video, and how to properly take
photos. Furthermore, the smartphone communicator must be trained how to
effectively and quickly write effective Facebook posts, tweets and other social
media messages, particularly given the brief nature of these messages.
Sources
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