With
the advent of blogging, everybody in the world who has an Internet-connected
computer or mobile device can communicate news, opinions, advice or
information to the rest of the world. Blogging is an especially powerful tool
for professional communicators — from news reporters to corporate marketers to
solo entrepreneurs. Blogging continues to grow in popularity, with the number
of blogs rising from 36 million around the world in 2006 to more than 181
million blogs in 2011, according to Nielsen.
The blogosphere has kept expanding since then.
Although
blogging is within easy reach of millions of people around the world, we are
not born to be bloggers. To excel at blogging, a communicator must learn how
to use a blogging platform such as WordPress, Blogger or Tumblr. The work
is not done when a blog is set up, though. A blogger must know how to write compelling
posts; craft web-friendly headlines; edit a post to catch spelling errors, grammar
goofs and other mistakes; upload and edit images; upload and edit videos; and insert hyperlinks.
Equipped with this knowledge, the modern-day communicator can head down the path
toward being a top-notch blogger.
Sources
Image courtesy of janefriedman.com
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